Search Engine Optimisation (SEO) focuses on improving your website's visibility across a broad range of keywords to attract organic traffic from anywhere, depending on your target audience.
Local SEO, on the other hand, narrows that focus to a specific geographic area. It’s designed to help businesses rank in local search results, including those displayed in Google Maps or searches with location-based intent, such as "plumbers near me" or "SEO agency in Singapore."
Local SEO involves optimising for location-specific keywords, ensuring your business name, address, and phone number (NAP) are consistent across online directories.
While Google Maps is a key part of local SEO, it’s only one piece of the puzzle. Local SEO focuses on improving your visibility in both map results and localised organic search results—like appearing on Page 1 when someone searches for “plumbers near me.”
Optimising your Google Business Profile plays a central role in local SEO, as it helps you rank on Google Maps. But local SEO also covers website optimisation, local keyword targeting, and building high-quality local citations to improve your overall online presence.
While SEO for Google Maps focuses on getting your business visible within the Maps platform, local SEO ensures you’re reaching local customers across all touchpoints—search results, directories, and even voice searches. Together, they work hand-in-hand to attract local customers to your business.
Ranking at the top of Google Maps begins with setting up and optimising your Google Business Profile. Make sure your details, like address and phone number, are accurate, upload high-quality photos, and update your profile regularly with posts and offers.
To stand out, ensure your business name, address, and phone number (NAP) are consistent across all platforms. Positive customer reviews also play a big role—encourage happy clients to leave feedback. The more authentic engagement your profile has, the more Google trusts your business.
While being close to the searcher helps, relevance and prominence are equally important. Targeting specific keywords and ensuring your profile reflects your business offerings can give you an edge, even if you’re not the nearest option.
Optimising for Google Maps can get technical. Our local SEO experts know what it takes to keep your business visible and competitive. From ongoing optimisations to tracking performance, we’re here to help you attract more local customers.
While both local SEO and standard SEO aim to improve your search rankings, their scopes differ significantly. Local SEO specifically targets searches with geographic intent, like “dentists near me” or “cafe in Singapore.” This involves strategies like optimising your Google Business Profile and building local citations.
Standard SEO, on the other hand, focuses on improving visibility for general searches that aren’t tied to a specific location. It often involves national or even global keyword targeting, on-page optimisations, and link-building strategies to attract a wider audience.
If your business relies on local customers, such as a restaurant or a law firm, local SEO ensures you dominate searches in your area. For companies aiming to reach broader markets, traditional SEO strategies help you gain visibility on a larger scale. In many cases, a combination of both delivers the best results.
Our SEO packages start from $1,100 for simple campaigns targeting low-competition keywords and localised audiences. For more comprehensive campaigns, including businesses targeting multiple locations or industries, packages can range from $3,000 onwards.
For local SEO campaigns, we craft plans based on your specific needs, including Google Business Profile optimisation, local keyword targeting, and citation building. These tailored solutions ensure that you achieve maximum ROI without overspending.
We believe that no two businesses are the same. That’s why we encourage you to discuss your goals with our SEO consultants. Whether you’re a small local business or a growing brand, we’ll recommend a package that fits your objectives and budget.
