Our client is a respected Singapore-based law firm specializing in divorce, family law, dispute resolution, and medical negligence.
- While they enjoyed a strong offline reputation, their online visibility was weak, especially for competitive, high-intent search terms.
- Past SEO efforts were outdated and not aligned with modern search algorithms or AI-driven platforms.
- As competitors captured more of the digital market share, the firm risked being overshadowed despite their established expertise.
We focused on fixing technical barriers and securing quick visibility wins.
- Performed a comprehensive SEO audit to fix crawlability, indexing, and site performance issues.
- Implemented technical optimizations including page speed improvements, broken link fixes, and metadata clean-up.
- Rewrote and restructured service pages around priority keywords and user intent.
- Targeted lower-difficulty, high-intent terms (e.g., contested divorce, dispute mediation) for early visibility wins.
We expanded topical coverage and reinforced credibility signals.
Expanded keyword strategy into competitive clusters in divorce, family law, and medical negligence.
Created authoritative long-form content to build topical depth and relevance.
Added supporting resources (FAQs, guides, blogs) to improve internal linking and authority.
Launched a backlink plan, earning links from legal directories, industry blogs, and news outlets.
Strengthened E-E-A-T with case studies, lawyer profiles, and verified client testimonials.
We tailored content and structure for maximum inclusion in AI-driven answers.
- Tracked visibility across ChatGPT, Gemini, and Google AI Overviews to identify AI opportunities.
- Reformatted content with answer-first structures, concise definitions, and bullet points for AI readability.
- Implemented advanced schema (LegalService, LocalBusiness, FAQ) to support AI-driven extraction.
- Continuously refined content to maintain prominence in both traditional SEO and AI-powered search results.
