Client Background
Before Working With Us
The client, a long-standing corporate team building company in Singapore, specialised in organising team-building events and corporate retreats for both local businesses and multinational corporations.
- Reliance on Networking: Almost 99% of their leads came from attending BNI networking events and through word-of-mouth referrals.
- Time-Consuming Efforts: They spent extensive hours networking to secure business opportunities.
- Limited Digital Knowledge: Unfamiliar with website development, SEM, or SEO, they were heavily reliant on offline marketing.
- Website Limitations: Their existing website lacked clarity in showcasing their services and failed to attract leads due to its poor usability and an unresponsive vendor.
- Bad Vendor Experiences: Previous marketing vendors did not deliver consistent or reliable results, leaving them hesitant about digital strategies.
- Turning Point: Encouraged by recommendations from satisfied clients, they decided to work with us to explore the potential of SEO for their business growth.
Our Findings
SEO Audit & Strategy
Step 1: Keyword Research
Our analysis revealed over 5,000 companies actively searching for team-building services in Singapore each month. By ranking in the top three, the client could attract an additional 1,200 visitors monthly, translating to more than 10,000 visitors annually.
- With every 100 visitors generating five inquiries, this could mean 50+ monthly leads and over 500 inquiries annually.
- Compared to the limited leads from offline networking, this SEO-driven growth could reduce dependency on time-consuming efforts and create a more scalable lead-generation system.
Our in-depth international SEO research for both Singapore and Malaysia revealed that between 1,000 and 2,000 people per month actively searched for ball bearings or related suppliers.
At first, it was difficult to distinguish between personal and business-to-business searches. However, given that all of the top results on the first page were B2B companies specialising in a variety of ball bearings, we could reliably conclude that the keywords targeted the appropriate audience, which in this case was other B2B entities.
In this enterprise-level undertaking, it is essential to recognise the distinctions. In this context, “enterprise” refers to large organisations, frequently outfitted with intricate web structures. Our client’s website, for example, contained over 100 distinct product pages.
Larger corporations place a greater emphasis on branding, authority, and web traffic than they do on immediate lead generation campaigns, causing enterprise SEO to diverge significantly from local SEO.
2. Running A Comprehensive SEO Audit
Our audit uncovered critical issues holding the site back:
- Zero Trust & Authority: The site lacked authority and trust with Google due to the absence of previous SEO efforts.
- Intense Competition: Competitors had skilled SEO vendors and substantial budgets, making the industry highly competitive.
- Website Revamp Needed: The site was poorly designed with no distinct service pages, inadequate header tags, and limited content depth. It was also missing key features like FAQs.
These issues highlighted the necessity for a comprehensive overhaul to bring the site in line with Google’s algorithmic requirements.
Step 3: Strategic 3-Phase SEO Plan
To overcome these challenges, we implemented a three-year phased SEO strategy:
Phase 1 - Target Low-Hanging Fruits:
- Focused on long-tail, low-competition keywords to secure initial rankings and drive 100+ visitors monthly.
- Revamped the website with sharp, SEO-optimized copy to boost conversions, generating 10-15 leads per month.
Phase 2 - Scale Up & Tackle Giants:
- With a stronger financial base, allocated more resources to target higher-competition keywords and challenge established competitors.
Phase 3 - Achieve Top Rankings:
- Secured top 5 positions on Google, unlocking a steady stream of 50+ leads monthly.
Step 4: Rigorous Execution
To support this strategy, we took the following steps:
- Strengthened Backlinks: Built high-quality links to improve authority.
- On-Site Optimization: Fine-tuned the site’s headers, meta tags, and technical structure.
- Boosted Local Presence: Enhanced Google Business Maps with local citations.
- Detailed Service Pages: Developed separate, SEO-optimized pages for each service.
- Expanded Content Depth: Ensured all pages had at least 1,500 words to meet Google’s content requirements.
- Consistent Content Creation: Published four in-depth articles monthly to strengthen topical authority.
This comprehensive approach laid the groundwork for long-term growth and success in a competitive industry.
